Study on Promoting Significance of Big Data Analysis for E-commerce Marketing
Xiaoming Lou · 2017
This paper first summarizes big data and marketing briefly, analyzes e-commerce marketing mode based on big data and finally summarizes the promoting significance of big data analysis for e-commerce marketing.It expects to promote the improvement of marketing ability and comprehensive competitiveness of Chinese e-commerce enterprises. Overview on big data and marketing Meaning and influence of big dataBig data refer to the realization of real-time collection of information and data by various means.It is required to fully apply relevant platforms and websites etc. in the process.Data and information collected can produce more economic benefits for enterprises.Currently, big data analysis has been widely applied in each field and the government has improved service quality greatly in the process of applying big data.Enterprises can record information including consumption habits and features comprehensively through big data analysis.This shows that comprehensive utilization of data by enterprises can not only provide basis for internal management and production, but also be good for providing high-quality services for consumers.Therefore, it has important significance for the realization of sustainable development by enterprises.In the forward position in commercial field, big data analysis must be fully applied in e-commerce development.Meanwhile, marketing adjustment should be made pertinently so as to grasp development opportunities of the era. MarketingMarketing master Philip Kotler put forward in 2005 that enterprises must specify marketing communication means, establish marketing plan and specific measures for action based on the result of marketing communication and pay high attention to direct marketing communication investment in the operational process.China has developed multiple representative systems in the process of studying marketing theory and pointed out that marketing must be oriented reasonably and personalized features of customer communication service system must be improved so as to reduce operating costs of enterprises.First, accurate market positioning is the key during the improvement of marketing level.Market is the basis for the implementation of marketing work by enterprises as well