FairSearch: A Tool For Fairness in Ranked Search Results
Meike Zehlike, Tom Sühr, Carlos Castillo, Ivan Kitanovski · Companion Proceedings of the Web Conference 2020 · 2020
Ranked search results and recommendations have become the main mechanism by which we find content, products, places, and people online. With hiring, selecting, purchasing, and dating being increasingly mediated by algorithms, rankings may determine business opportunities, education, access to benefits, and even social success. It is therefore of societal and ethical importance to ask whether search results can demote, marginalize, or exclude individuals of unprivileged groups or promote products with undesired features.