IoT Big Data Value Map
Nastaran Hajiheydari, Mojtaba Talafidaryani, SeyedHossein Khabiri · 2019
Huge sources of business value are emerging due to big data generated by the Internet of Things (IoT) technologies paired with Machine Learning (ML) and Data Mining (DM) techniques' ability to harness and extract hidden knowledge from data and consequently learning and improving spontaneously. This paper reviews different examples of analyzing big data generated through IoT in previous studies and in various domains; then claims their business Value Proposition Map deploying Value Proposition Canvas as a novel conceptual tool. As a result, the proposed unprecedented framework of this paper entitled "IoT Big Data Value Map" shows a roadmap from raw data to real-world business value creation, blossomed out of a kind of three-pillar structure: IoT, Data Mining, and Value Proposition Map. The result of this study paves the way for prototyping business models in this field based on value invention from huge data analysis generated by IoT devices in different industries. Furthermore, researchers may complete this map by associating proposed framework with potential customers' profile and their expectations.