Exploring Uses of Augmented Reality in Participatory Marketing
Niamh Conway, Alessandro Soro, Ross Andrew Brown, Selen Türkay · 2019
This paper is an exploration of Augmented Reality applications to Participatory Marketing and overviews initial findings in this area of research. Participatory Marketing is the concept of marketing with customers rather than at them, and can potentially turn AR users form passive consumers to (pro-)active co-creators of this future media. We conducted a preliminary investigation to focus on possible challenges and opportunities.