Art and VR Technology, Creating the “Experience Society”
Alejandro Martin Naranjo, Holger Sprengel · 2018
Art, science and technology were during centuries associated to create experiences and to engage people in a different reality. Currently, the development of VR technologies is opening a dimension where contemporary art practice could contribute to create the “experience society”. An Artist is a curious people that is always experimenting and having a critic view of our current society and systems. Their contribution is not only creating new aesthetics, more is rethinking all our conventional ideas: why orthogonal/perspective perception? What about dematerialization? Body experience/reality is involving all the senses, not only visual, collective creativity versus genius creativity, post-internet concepts, etc. This disruption aptitude will open for VR technology an enormous source of innovation and promote the social wellbeing, making real an “experience society”, where people try to transform their lives into experiential personal projects. VR does offer real potential for multidisciplinary productions, knowledge transfers and engagement beyond academic slogans. This potential is too great to be left to the market. (1).