RATAN: A Smart Business to Business (B2B) Communicator
Swarup Das, Shradha Deshpande, Sumedh Salvi, Saket Goyal, Nivedita S. Bhirud · 2018
Business to Business (B2B) marketing focuses on meeting the requirement of business rather than consumers, and which make it complex business system. The B2B business strategy involves business campaign of manifested information about products or services. With widespread use of the Internet, series of different marketing processes such as searching for suitable business provider/supplier, getting contact information, make a deal with particular business provider/supplier, getting updates of business and many more are handled though web. There are many systems available providing all these processes online but not in a single window. In this paper, we are proposing a system called RATAN provides a solution in B2B business strategy. In this system, all business processes starting from searching to dealing are automated smartly in single platform. We used web crawling algorithm to deal with getting information of particular business provider and facility to contact though phone call or sending mail. We are also providing an eminent feature of automated meeting scheduler. Our system performing on real B2B marketing business and result show that the proposed system can effectively improve the quality of B2B strategy for challenging B2B tasks.