Eliciting Public Display Awareness and Engagement: An Experimental Study and Semantic Strategy
Jason O'Neill Germany, Philip Speranza, Dan Anthony · International Journal of Human-Computer Interaction · 2019
As displays move from the desktop and mobile world to situated urban and public spaces, these mixed use interfaces will continue to pose both opportunities and challenges for architects and product designers alike. In particular, the ability to visually communicate interface modality on a platform that supports both public and private interactions. To address this challenge starts with eliciting user attention and awareness with the goal of creating direct user engagement with the screen. Although other researchers have explored the topic of attention and public displays, our interdisciplinary team leveraged a far more fundamental product semantic strategy. Using the linguistic concept of ‘complementation’ we conducted a field study (n = 32) implementing both implicit and explicit screen based prompts. The results from the quantitative experiment show a foundational semantic approach to “coupled signals” that can be applied to a large range of design applications.