Augmented reality enhancing place satisfaction for heritage tourism marketing
Shu‐pei Tsai · Current Issues in Tourism · 2019
The current study proposes and empirically verifies a conceptual framework, explicating why and how the LBAR (location-based augmented reality) application may enhance place satisfaction for heritage tourism. As the research result suggests, the LBAR application forms immersive experience generating positive impact on place satisfaction of heritage tourists. Partial mediation of user engagement and perceived authenticity magnifies such impact.