Illicit Economies of the Internet: Click Farming in Indonesia and Beyond
Johan Lindquist · Made in China Journal · 2018
Click farms are often considered either a form of fraudulent online marketing or as a type of exploitative digital labour based on an illegitimate business operation that produces 'click spam'.There has, however, been limited research on how these entities operate, who the actors are, and how the market is organised.In an ethnographic spirit, this essay takes click farmers not as an aberration, but rather as a starting point for approaching the 'like economy'.