Designing a Knowledge-Based Interface for Intelligent Shopping Agents
Sajjad Zahir · Journal of Computer Information Systems · 2002
Using the ratings from merchant-comparison engines and incorporating personal preferences of online customers, we design a Knowledge-Based Interface. Such a system can individualize more appropriately to specific customers' preferences and thus optimize the selection of e-retailers for a price-comparison shopping agent to look for bargains. This interactive intelligent interface can potentially lead to a hybrid agent technology that can effectively free online customers from information overload and make the e-commerce transactions more efficient and meaningful.