Towards Knowledge-Based Personalized Product Description Generation in E-commerce
Qibin Chen, Junyang Lin, Yichang Zhang, Hongxia Yang, Jingren Zhou, Jie Tang · 2019
Quality product descriptions are critical for providing competitive customer experience in an E-commerce platform. An accurate and attractive description not only helps customers make an informed decision but also improves the likelihood of purchase. However, crafting a successful product description is tedious and highly time-consuming. Due to its importance, automating the product description generation has attracted considerable interest from both research and industrial communities. Existing methods mainly use templates or statistical methods, and their performance could be rather limited. In this paper, we explore a new way to generate personalized product descriptions by combining the power of neural networks and knowledge base. Specifically, we propose a KnOwledge Based pErsonalized (or KOBE) product description generation model in the context of E-commerce.