Improving the usability of mobile application user review collection

Ruijia Zha · Tampere University Institutional Repository (Tampere University) · 2019

User reviews play an important role in the contemporary mobile application industry. Users, developers and application marketplaces can all get benefit from user reviews. The existing methods of mobile application user review collection are not convenient to use for users. Meanwhile, users express their feedback in text on the heterogeneous level of quality, which brings difficulty for application producers to extract needed information for software maintenance and evolution. This thesis aims to improve the usability of mobile application user review collection. This thesis introduces the existing review collection methods, and analyzes the usability of these methods. In addition, by applying user-centered design method, the author develops a review collection tool named Reviewer app, and compares it with the existing review collection methods in the usability evaluation. The study shows that the Reviewer app has significant improvement in the effectiveness and efficiency of review collection. It can help users express their thinking precisely and explicitly, and can lead users to reach the reviewing page quickly and directly. The design could be implemented in the actual application marketplaces.

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