Improving tourism experience in open data environment with mobile augmented reality: needs and challenges
A J Ocampo, Thelma Domingo Palaoag · IOP Conference Series Materials Science and Engineering · 2019
Tourism industry plays a significant role in the economic growth of every country. It is one of the fastest growing sectors that provides continuous growth and deepening diversification that leads to socio-economic progress. This study gives an overview of the needs and challenges of incorporating Mobile Augmented Reality in an open data environment to improve tourism experience. The use of open data in tourism and mobile augmented reality was presented to have an overview of its impact on tourism. Mobile Augmented Reality applications are one of the best suitable applications to boost tourism activities. However, there are still existing needs and challenges that need to be addressed, these are a. technical requirement of the application, b. acceptability of users to utilize MAR, c. availability of data specifically on the tourism site.