ANALYSIS OF BIG DATA FACTORS ON SOCIAL MEDIA USER AND POPULARITY BRAND
william yosua, Wahyu Sardjono · Research Journal of Information Technology & Software Management · 2019
The purpose of writing this paper is to look at how factors of big data affect the users of social media and brand popularity. The method used in the writing of this paper is by using path analysis and also by doing literature study to find reference material. The results of the analysis indicate that there is influence of big data factors that affect the popularity of the brand. With this research, we get big data model that influence the brand popularity Keywords: big data. Brand popularity, path analysis, model, factors