The Rhetorical Appeals in Interaction Design: decolonizing design for people of collectivist culture
Octaviyanti Dwi Wahyurini · Proceedings of DRS · 2018
This paper aims to propose a conceptual framework to understand factors that restrain the engagement of users with collectivist culture background to computer technology. Drawing on the intersectionality of Hartson’s Interaction Cycle and the classical rhetoric concept of logos, ethos, and pathos, this paper will discuss briefly the problem of HCI in the City of Surabaya, Indonesia as a case study. The application of rhetorical lenses in this research will aid the understanding Lloyd Bitzer’s “rhetorical situation” that is active in the interaction of human and the machine. Rhetoric will also assist the actualization of designer’s role from a merely aesthetic executor to a designer who equally engages in the conversation of HCI research and development along with HCI researchers and behavioural scientists.