Community Interaction and Marketing Using 3D Coloring Augmented Reality in Zhongxing New Village
Cheng-Min Lin, Tzu-Chi Lin, Yu‐Ching Lin, Chao‐Ming Wang, Chyi‐Ren Dow · 2018
Zhongxing New Village is located in Nantou City, Nantou County, Taiwan. It was given the beautiful name of the Garden City in 1956. Using smart living technology to reproduce the village prosperity is a relevant research topic for this location. This paper discusses 3D coloring augmented reality to increase community interaction and marketing in the village. We innovated three models for three mobile applications, including postcard design for famous attractions, cooperation with local institutions, and cooperation with art workers. This paper will introduce the three modes of application and their advantages and disadvantages. We have found that using augmented reality not only increases interactions with users and illustrates past cultural values, but also preserves cultural assets without destroying historical buildings.