Preference Element Changeable Recommender System based on Extended Collaborative Filtering

Jung-Min Oh, Nammee Moon · Journal of the Institute of Electronics Engineers of Korea · 2010

Mobile devices wide spread among after the release of Apple's iPhone, especially in Korea. Mobile device has their own advantages in terms of weight, size, mobility and so on. But, on the contrary, mobile device has to provide more accurate and personalized information because of a small screen and a limited function of information retrieval. This paper presents a users preference element changeable recommender system by employing extended collaborative filtering as a technique to provide useful information in a mobile environment. Proposed system reflects user's similar groups by simultaneously considering users' information with preferences and demographic characteristics. Then we construct list of recommenders by user's choice. Finally, we show the implementation of a prototype based on iPhone.

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