Public Transportation Users Segmentation Using CHAID Method
Fitri Mudia Sari, Rahmad Fadhillah, Asih Yuhesty, Siti Hariksa, Iva Agustina Sari, Irene Simanungkalit · 2018
Public transportation is one of the transportation media which is frequently used as an alternative if people don't bring or don't have the private vehicle.Nowadays, people in Padang city are frequently used "angkot" and "go-jek".The existence of these two transport gets the different response.The objective of this study was to determine the preference of people in Padang city in choosing public transportation between "angkot" and "go-jek".Classification of public transportation selection seen from cost, service, and timeliness of service.