Trust-Based Three-Tier Online E-Commerce Design
Pao-Yuan Chao, Jia-Jun Cai, Wei-Chih Hsu · 2018
E-commerce has been very popular in recent years. For example, Shopee, Amazon or Taobao is developing all over the world. Whether young or middle-aged people are willing to use and accept the convenience shopping via e-commerce. This means a huge business opportunity and also a very large competition. If we want to profit from the current e-commerce business opportunities and markets, we must innovate and creative services to serve users. This article will develop a trust-based three-tier sales and operation M-commerence platform. It is built on the trust and introduction of friends of friends through the URL link to share product information for those possible buyers. The mechanism we propose not only can bring benefits to the platform but also truly serve consumers. Furthermore, the customers have incentives to promote the products.