Big Data, Predictive Analytics and Machine Learning
Pariwat Ongsulee, Veena Chotchaung, Eak Bamrungsi, Thanaporn Rodcheewit · 2018
Nowadays, data is being generated by so many devices, therefore the term big data. This paper attempts to offer a broader definition of big data that captures its defining characteristics. This paper also reinforces the need to devise new tools for predictive analytics using machine learning which is a subset of artificial intelligence in the field of computer science that often uses statistical techniques to give computers the ability to "learn" (i.e., progressively improve performance on a specific task) with data, without being explicitly programmed. With the abundance of data, comes the prediction models along with the machine learning that has been trained, the executives will become better at their decision-making process.