The Privacy Calculus under Positive and Negative Mood States.
Tawfiq Alashoor, Nader Al-Maidani, Ibrahim M. Al‐Jabri · Journal of the Association for Information Systems · 2018
The privacy calculus has gained wide acceptance in the privacy literature. It is a parsimonious economic model that explains and predicts privacy-related decisions based on users™ subjective calculus of the perceived privacy risks and perceived benefits.