Success and failure of mobile applications

Sai Kiran Chintalapudi, B.N Chandan, R Sudhakar · South Asian Journal of Marketing & Management Research · 2018

The main idea of this project is to know the reason behind the failure and success of mobile applications. Applications (apps) are soft ware specifically designed or mobile devices. The usefulness of mobile devices has increased greatly in recent years all owing users to perform more tasks in a mobile context. Increase in usefulness has made the developers to develop applications with in no time causing them to fail. We will find out the reasons behind the failure.

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