Towards a rhythm-sensitive data economy
Mika Pantzar, Minna Lammi · 2017
This chapter examines the pulses generated by the emerging network-like entities that are the products of the nexus of developments, focusing in particular on commercially produced everyday products whose digitalization is changing the relative negotiating positions of consumer and producer. The idea of a rhythm-sensitive digital service economy acknowledges the emergence of new diagnostic tools and policies such as active pricing. A data economy, the move from the collection of big data to its use, seems to be among the hottest promiseware6 being offered by international bodies such as the Organisation for Economic Co-operation and Development (OECD) and the United Nations, together with giant consulting agencies, as a critical step towards digital wealth creation, a movement that the academic audience has recognized only recently. Daily, weekly, and annual rhythms pertain to a very broad range of economic phenomena. Indirect measurements such as gross domestic product (GDP) or exchange rates are the most commonly used pulse meters with regards to economy.