Lab Experiment and Field Experiment in the Digital Age: Friend or Foe?
Ravi Bapna, Gordon Burtch, Hong, Kevin, Tianshu Sun, Jason Bennett Thatcher · Journal of the Association for Information Systems · 2018
The emergence of digital platforms offered new venues for quasi-controlled experimentation, e.g., MTurk, or as hosts or collaborators for field experimentation, resulting in renewed interest in experimentation as a method for understanding causal relation