MAIA: A Methodology for Assessing Imagination in Action

Sharon Lynn Chu, Francis K. H. Quek · 2013

We propose MAIA, a methodology to evaluate embodied storytelling systems aimed at supporting the child’s creativ-ity. Our approach rests on three key tenets: the study of process instead of objects, imagination as the basis of crea-tivity, and creativity as recombination. MAIA uses micro-level analyses of enactment videos, the child’s drawings and interview transcripts to generate a ‘broader imagina-tion ’ score that can be used for both quantitative and quali-tative comparisons.

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