Knowledge Extraction from Apps Data and its Application in AdTargeting
Shubham Gautam, Lakshya Ghuliani, Amit Sachan · 2018
This paper presents a unique approach to determine the interest of a user based on the user's smartphone usage behavior. Identification of interest may help advertisers to target their designated audience. We propose a novel way of predicting the app category for apps available on Google play store, which in turn helps us to determine the interest of a user. The proposed approach performs significantly better as compared to the original apps provided from domain experts for different interest category.