Program Modification Through Program Evaluation
Richard J. Gitelson · ScholarWorks@BGSU (Bowling Green State University) · 1984
Program evaluations can serve a number of functions. From a marketing standpoint, one important function is the generation of information upon which a program or "product" can be modified. A case study approach is used to show two methods for gathering information for the purposes of program modification. Both are relatively easy to use and involve minimum costs.