The Importance of User Experience
Westley Knight · Apress eBooks · 2018
Back in January of 2012, Jakob Nielsen published an article, “Usability 101: Introduction to Usability” [ https://www.nngroup.com/articles/usability-101-introduction-to-usability/ ]. In it, Nielsen states, “usability is a necessary condition for survival.” If a user is unable to find what they’re looking for, if they find the product difficult to use, or simply get lost in trying to achieve their goal, they will leave. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.