Opinion leaders’ prediction for monitoring the product reputation
Fatima Zohra Ennaji, Abdelaziz El Fazziki, Hasna El Alaoui El Abdallaoui, Djamal Benslimane, Mohamed Sadgal · International Journal of Web Information Systems · 2018
Purpose This paper aims to detect opinion leaders, who they play a vital role as influencers of their community, which will help companies to improve their image in social media. This idea came with the fast development of social media, where individuals are increasingly sharing their personal experiences, opinions and critiques about products through these platforms. Thus, the new customers can rely on these spontaneous recommendations to proceed with the purchase without risk of disappointment. Therefore, the mismanagement of the e-reputation can cause huge losses for companies.