Buying Pattern Discovery Using Spatio-Temporal Data Mart and Visual Analysis
Jae Hee Cho, Byung-Kook Ha · Journal of the Korea society of IT services · 2010
Due to the development of information technology and business related to geographical location of customer, the need for the storage and analysis of geographical location data is increasing rapidly. Geographical location data have a spatio-temporal nature which is different from typical business data. Therefore, different methods of data storage and analysis are required. This paper proposes a multi-dimensional data model and data visualization to analyze geographical location data efficiently and effectively. Purchase order data of an online farm products brokerage business was used to build prototype datamart. RFM scores are calculated to classify customers and geocoding technology is applied to display information on maps, thereby to enhance data visualization.