Code Mixing as Woman Identity: A Case on Captions of Hijab Online Shop in Instagram
Nila Suryananda, Dian Rivia Himmawati · 2018
This paper deals with the fact that special codemixing is used by a seller in Hijab Princess online to write captions for promoting her woman products on Instagram.The code mixing, which is employed in this case involve words or phrases identified as woman language.The data were taken from documented captions, which accompany the product of Hijab Princess online from Indonesia.The data focus on Indonesian clauses or sentences mixed by English language.The result of study demonstrates that code mixing in the captions is the woman language features; empty adjective, special color terms, super polite form generally and special addressee used by women but commonly avoided by men.In this case, those features as a marker are used to identify the seller and the buyer as a certain group with distinctive language features.Internal and external factors determine the process of certain language features to be a marker of the group as well.