Understanding personas in agricultural data ecosystems
Fiona Smith, Leigh Dodds, Pauline L’Hénaff, Charlotte Day, Ruthie Musker, Martin J. Parr · 2018
Personas are imaginary characters who can help us to understand the learning needs, barriers, motivations and goals of real people. They develop as we learn more about the real people we are trying to help. This document presents the personas we are using to help us understand what support is needed, and to help signpost people towards relevant methodologies, guidance, and tools they can use in their projects.