An AHP Model to Design Mobile Applications
Emre Çimen, Gürkan Öztürk · ISAHP proceedings · 2014
There are millions of applications in the mobile app markets.Everyday, lots of apps are supplied to these markets.While some of them get high market shares, the others do not.It is really important to know, how an app can be successful in the markets, before submitting the app to the store.In this study we developed an AHP model to depict design rules for messaging mobile applications.In this way, a mobile app developer can weigh the factors ( i.e., graphics, social network support, etc.) according to their relative importance.