Visibility study in strategizing for web marketing and webometric university ranking in malaysia
S S Shahruddin, Rita Zaharah Wan-Chik, Ihtisham Malik · Journal of Physics Conference Series · 2019
The increasing of universities to compete in the higher education institution has gone global as knowledge is growing rapidly in the internet. Webometric has introduced a ranking system for the universities to analyze their website on the content of the universities' website according to their indicator of presence, visibility, openness and scholars. The amount of performed universities in Malaysia is microscopic compare to most universities in the U.S. The study analyzes a selection of universities from webometric in accessing the website data and traces the relationship between the indicators and the ranking. The present study contributes to the enhancement of University performance through a detail identification and strategy using Webometric dimensions.