Putting It All Together: Usability Testing Data Analysis and Recommendations
W. Craig Tomlin · Apress eBooks · 2018
With the quantitative behavioral UX data analysis complete, you have identified patterns that indicate “what’s happening.” You will use the “what’s happening” quantitative analysis to help you determine on which pages and with what tools you should evaluate the “why it’s happening” qualitative data. Let’s continue with the case study of the Shop.MyEvergreenWellness.com eCommerce website to see how usability testing and related qualitative data will help you identify the WHY. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.