Putting It All Together: Behavioral UX Data Analysis and Recommendations
W. Craig Tomlin · Apress eBooks · 2018
Your goal in putting all the behavioral UX data together is to look for patterns among the diverse pieces of data. The patterns you will look for are created by combining everything you have acquired in your research to this point. So far, you have; identified the Persona or Personas, analyzed behavioral UX data, and evaluated UX research and usability testing data. You will start looking for patterns across each of these data sources. Using your ability to combine elements into a consistent pattern, you will identify issues and thus be able to make recommendations for optimizations that can then be vetted using A/B testing.