Quantifying the Attention Potential of Pervasive Display Placements
Marcus Winter, Ian Brunswick, Derek Williams · 2018
Being able to quantify the attention potential of pervasive display placements holds promise in selecting suitable placements, scoping expectations of impact, informing display designs and calibrating engagement data against placement-related factors when evaluating display designs. This paper contributes a first version of an instrument to quantify the attention potential of display placements, focusing in particular on small interactive displays in museum environments. It reports on an empirical evaluation revealing strong and significant correlations between quantified attention potential and measured attention and engagement. The paper describes the methodology of the evaluation, discusses its findings and their limitations, and concludes with a call for more research into quantifying the attention potential of display placements.