New Product Development Strategy Based on Crowdsourcing
Zhong Li, Xingzheng Ai, Xin Chen · 2018
Based on crowdsourcing and co-creation, this article constructs a supply chain model of the manufacturer providing improved or innovative product for users to analyze which product type is the optimal decision for the manufacturer. The result shows that when the number of potential users is large or the degree of effort transfer is high, the manufacture provides innovative product, otherwise provides improved product. Furthermore, when the manufacturer chooses the optimal product type, the supplier and users can get more.