Semantic Information Fusion Algebraic Framework Applied to Content Marketing
Claire Laudy, Juliette Mattioli, Laetitia Mattioli · 2018
Content marketing objectives are to create and distribute valuable, relevant, and consistent content to attract and retain a clearly defined targeted audience. To earn credibility, the brand creates messages that are useful and make a positive difference in the lives of the prospects. As content items, at the most basic level, is information, this paper will present how semantic information fusion operator introduced by [17] becomes a cornerstone of an overall content marketing tool chain. After introducing Mathematical Morphology framework, this operator which relies on a conceptual graphs, will be sound defined. Some underlying morphological properties such as dilation or idempotence are demonstrated, and we explain how these properties can be used within semantic information fusion.