Comparing paid and volunteer recruitment in human computation games
Anurag Sarkar, Seth Cooper · 2018
Paid platforms like Mechanical Turk are popular for recruiting players for playtesting and experiments. However, it is unclear if paid players have similar behavior or experiences as volunteers (i.e. players recruited for free through banner ads or game portals). In this work, we studied the impact of recruitment within human computation games, using two experiments. First, we compared voluntary recruitment versus paid recruitment with different compensation levels. We found that the highest paid players completed more levels (i.e. achieved a higher volume of completed tasks) and reported greater engagement than both volunteers and players paid less while volunteers completed levels of higher difficulty (i.e. achieved a higher quality of completed tasks) than paid players. Additionally, we also varied both recruitment strategy and the game's design and found no interaction effects, suggesting that while differences exist between volunteer and paid players, experimental changes do not impact those players differently.