The effects of the experience factor of DMZ tour on perceived value and satisfaction using the experience economy theory
Park Chang-Yeon, Choong‐Ki Lee · Journal of Tourism and Leisure Research · 2018
DMZ(Demilitarized Zone) is the symbolic and special characteristics of war and division. Therefore, DMZ has been a unique and popular tourist destination for both domestic and foreign visitors. The purpose of this study is to investigate the relationships among experience, perceived value and satisfaction of DMZ tour by applying Pine & Gilmore