The Improvement of Web Page Ranking on SERPs
Hung‐Chi Chu, Chen-You Yan, Zhijie Luo, Xin-Cang Huang · 2018
We can easily and quickly use search engines to find what we want. However, search engines tend to place ads or irrelevant web pages in obvious web pages based on business considerations. This result causes the user really need the information is ranked behind them. In addition, for new content providers, their content often be underestimated by search engines and placed it on unobtrusive web pages. In general, to increase the rank of a particular web page to the previous one in search results, the main factors are paid ads, web page click rate and web page with important keywords. Therefore, this study is based on the development of network technology and software functions to improve the ranking of search results on a specific web page.