Research and Implementation of Precision Marketing System Based on Big Data Analysis
Ling Wang, Haochen Xu, Yan Peng Cao · IOP Conference Series Materials Science and Engineering · 2018
For the data analysis in the mass data, the data processing ability of the recommendation system is very high. Various kinds of high performance computing frameworks are produced with the Spark, and the computing ability is very strong. The application of Spark to recommendation system will greatly improve the efficiency of operation. This paper discusses the processing technology of big data, and introduces some commonly used recommendation algorithms, and designs a recommendation system combined with big data.