Innovation pioneers: the essential role of users, online communities and the crowd
Stephen H. Flowers, Ming Dong · 2017
Chapter 2 explores the language and concepts that describe how new products and services are created and brought to the marketplace. In particular, this chapter explores how the language and ideas that have been developed in the context of old forms of innovation often fail to capture and can serve to mislead when one thinks about the ‘new’ forms of innovation explored in this volume. The chapter explores the emergence and evolution of the traditional forms of innovation and examines how the users of technology can have major impacts on its development over time. The new forms of innovation that are emerging are also examined and a series of case studies that illustrate the many different approaches to the creation of products and services are outlined. The developing roles of online communities are also explored.