THE NEAR SYSTEM: A STUDY IN PUBLIC ACCEPTANCE
Jiří Nehněvajsa · 1964
The NEAR System study was conducted in late 1963 and early in 1964 in a sample of 1,402 Americans interviewed on behalf of the University of Pittsburgh by National Opinion Research Center of the University of Chicago. The study revealed high receptivity to the idea of a home alerting system, and to the specific NEAR receiver tested. Americans claimed that they would be likely to acquire such a device. Differences among various population subgroups were only subtle, and none ran in entirely opposing directions. In fact, the actual NEAR receiver, once shown, generated a more favorable response than did the concept of a home alerting system as such.