MicroMobile
Mark D. Corner, Brian Neil Levine · 2018
Mobile systems researchers struggle with conducting experiments with real users: either the scale of the study lacks sufficient scale and diversity, or a great effort must be used to recruit and manage subjects. In this paper, we describe MicroMobile, a system for deploying short data-gathering experiments to an extremely diverse set of users via mobile advertising. We conduct experiments in three mediums: interactive advertisements, mobile browsers, and native applications on both major mobile operating systems.