A Study of Web Usage Mining for eCRM
Hyuncheol Kang, Byoung Cheol Jung · Communications for Statistical Applications and Methods · 2001
In this study, We introduce the process of web usage mining, which has lately attracted considerable attention with the fast diffusion of world wide web, and explain the web log data, which Is the main subject of web usage mining. Also, we illustrate some real examples of analysis for web log data and look into practical application of web usage mining for eCRM.