Evaluation of Sensitive Data Hiding Techniques for Transaction Databases
Christos H. Makris, Panagiotis Markovits · 2018
Nowadays, the use of databases for the storage and the utilization of statistical data in real time, with the application of data mining techniques, is a mandatory process for modern organisations and businesses. Transaction databases are one of the domains where this process is frequently applied. By studying the transactions which occur in the scope of their activity, businesses can derive valuable conclusions for the behavior of their customers and the patterns that dominate the market, and as a result they can improve their business strategies or devise new ones. In fact, it is a common practice for organisations to share these data with second parties for their mutual benefit.