Digital media marketing using trend analysis on social media
Harsh Namdev Bhor, Tushar Koul, Rajat Malviya, Karan Mundra · 2018 2nd International Conference on Inventive Systems and Control (ICISC) · 2018
Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. Tremendous value lies in automated analysing and reasoning about such data in order to derive meaningful insights, which carries potential opportunities for businesses, users, and consumers. Many events in the world are accompanied by the Hash-Tag trends on social media. The whole idea behind this is to create such an application that would help in marketing of products and services over social media platforms. The technique is known as Social Media Marketing and is a sub-set of Digital Media Marketing. As of now there is no personalize engagement between marketers and clients. We aim to provide such data by Personal Engagement by providing a deep insight into the user's' content and thus would generate quality data resulting in better customer base, high conversion and lower bounce rates.