Determinants of the adoption of augmented reality by tour operators in disadvantaged economic regions
Ana Carolina Esteves da Silva Pereira, José Martins, Frederico Branco, Ramiro Gonçalves, Mário Sérgio Teixeira, Fernando Moreira, Manuel Au‐Yong‐Oliveira · 2018
Augmented reality (AR) technologies are reaching a maturity level where organizations in various business sectors can successfully incorporate them in their business activities. On its more developed spectrum, AR can deliver immersive multisensory environments in a 360° virtual space. In what concerns the tourism sector, there are several possible applications of AR solutions with a significant prospect impact to organizations, tourists and, most importantly, territories. By acknowledging the issues associated with adopting disruptive information and communication technologies by activity sectors with less technology-awareness, in the current article we present a focused analysis to existing literature on the adoption of AR and, as a result of this, a conceptual model proposal aimed at explaining the adoption of AR by tourism related organizations with activity in low density territories.